Client:
SpringBig

Problem

Many clients of Springbig rely on complex loyalty-and-marketing platforms within highly regulated industries. As such, they face persistent issues such as:
  • Discrepancies in daily reporting (loyalty points, campaign performance, data syncs) that create mistrust in the marketing system’s outputs.
  • Support and technical requests piling up because standard onboarding or vendor-hand-off leaves gaps—clients become frustrated when dashboards show inconsistent or missing data.
  • Time-sensitive campaigns (push, SMS, email) where delays or errors in reporting or data integrity impact ROI and customer retention.
  • In short: the promise of a slick marketing/analytics platform is undermined by real-world gaps in data accuracy, support responsiveness, and the smooth flow of insights. (This aligns with Springbig’s emphasis on real-time analytics and reporting in regulated industries. springbig.com+2springbig.com+2)

Challenge

The deeper challenge goes beyond just “fixing reports.” It involves:
  • Ensuring that all the complex pieces of the system (CRM, POS integrations, loyalty tracking, campaign automation) remain aligned and that when one part drifts (e.g., data sync delay, missing rewards redemption), the ripple effects are minimal. Springbig’s platform supports features like Autoconnects™, native apps, referral programs, digital payments, etc. springbig.com+1
  • Providing ongoing technical support to clients such that minor issues don’t escalate into trust-eroding failures. Because you’re working for Springbig, you’re acting as the “day-to-day” technical bridge — clients expect high responsiveness and resolution of discrepancies fast.
  • Operating in a regulated industry context (e.g., cannabis, gaming, alcohol) where compliance, data integrity, and auditability matter especially. Springbig highlights that their platform is built for regulated industries. springbig.com+1
  • Retaining client confidence and platform adoption by turning “reporting discrepancies” into insights and trust. If clients feel their numbers are wrong, they disengage. The challenge is both technical and relational: fixing the system and reinforcing that it can be relied on.

Our Solution

With Maximize Solutions partnering with Springbig on technical support and reporting-discrepancy resolution, the solution architecture looks like this:
  • Provide dedicated, expert support to monitor, investigate, and fix reporting variances (e.g., loyalty point mismatches, campaign tracking anomalies, integration lags). This ensures clients get consistent, accurate data they can act on.
  • Make proactive checks and remediation standard: instead of simply reacting to “something’s wrong,” you implement regular audits and alignments (data sync, POS integration, dashboard filters) so that potential discrepancies are caught early.
  • Serve as the trusted interface between Springbig’s technology platform and the client’s business operations — translating data issues into business-impact insights, helping clients interpret the numbers and act on them.
  • Maintain focus on regulated-industry best-practices: ensuring the platform supports compliance, the integrations remain solid, and the reporting environment remains auditable and transparent (helping mitigate risk in regulated contexts).
  • As a result: clients experience fewer surprises in their loyalty/marketing data, get actionable insights reliably, feel supported in their daily operations, and thus derive more value from the Springbig platform — increasing retention, satisfaction, and business outcomes.

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